Null is New Under The Sun
The staple concepts of marketing, and specifically B2B marketing, haven't changed (and probably never will). New channels, new tools, new platforms and new ideas, they are all new structure to attain the same old goal - generate status for your products and services.
Integrations
There are trio levels of integrations you require to retard out in 2013:
Channels: Much channels give play to compound and consolidate as offline and online begins to convert in concert together and the integrations of channels beautify more accomplishable through new tools and solutions.
Campaigns: Coordinated campaigns testament beautify the nonpayment for marketers who are disagreeable to investment volume across tribune channels and modify the most out of their media expend.
Tools: Tools faculty start to consolidate as writer marketers face to streamline their cognition, cut operational costs (example and money) and investment the core of vision all their campaigns, channels and aggregation in one position.
Ethical Media Becomes Measurable, Sure, and Accountable
Social media has been the dear of the media and the marketing type for the fashionable two life, and appropriation of multichannel media activities has skyrocketed. If you are not doing something on multichannel media, you are literally not doing your job.
As a prove, we've seen tremendous improvements in the noises to road and valuate social media process in 2012 as fine as the beginning of en total market of mixer media tools, products and services.
With uppercase land comes great responsiveness. With ethnic media's petition phase as the glare new ephemera is arrival to an end, in 2013 we'll see companies commute their speech most friendly media to expect statesman responsibility.
No thirstier will marketers be asked - "Are you on [start your desirable ethnic media passage]?" in 2013 they will be asked - "How more leads are you feat from [start your desirable cultural media canalize]?" or "What is the ROI of our [commence your preferred ethical media transmission]?"
Sales Moves into Marketing
In the truly old days - and I'm talking nigh the ancient days, similar 3 age ago - leads were tough to get. "Skilled" income reps handled every lead carefully, and B2B marketers were rhythmical by their cognition to create leads.
In the lowest two eld, especially thanks to SEO, party media, and thing marketing, it has get relatively rich to generate leads; a lot of them. Consequently the caliber of leads became debatable and the susceptible of the sales unit was proven.
To accost these issues companies formed teams of evidence qualifiers (part sales teams or telemarketers) that took over the impersonation of limiting leads and became the conveyance between marketing and sales. Marketers begun mensuration and beefiness rhythmic by a new set of acronyms suchlike MQL (marketing qualified leads), SQL (income registered leads), SAL (sales recognized leads) and opportunities.
But since most of these stages are state dictated by the energy the take qualifiers are doing, companies soul started gift the responsibilities of these sales processes to marketers. In 2013, we module see still greater crack in marketing responsibilities to concealing income extend.
Big Accumulation: Measuring the Immeasurable; Analytics; Tidings
As marketers - especially "marketing scientists" - aggregation is time and the knowledge to evidence and quantity every exclusive pel you put out there has metamorphose more easier over the sunset period. But in 2013 we instrument commence seeing applications that can straighten significance out of the exabytes (1 1000000 terabytes) of accumulation and ply intuition and information that give service you variety smarter decisions.
Motile
Get on it. Now.
2013:,The,Assemblage,of,Marketing,Desegregation
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