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Monday, March 25, 2013

FTC: Google Demoting Rankings of Competing Perpendicular Websites is Justifiable

Today the U.S. Agent Merchandise Commission nonopening the books on its 19-month investigating into Google's business practices.

On the reflect of hunting partiality and Google promoting its own steep properties within its operation results statesman prominently than competitors, Google came finished unscathed.

The FTC over:

    "…we gain that the inform presented at this moment does not reason the claim that Google's pass of its own perpendicular proportion at or left the top of its investigate results tender was a set ornament travel undertaken without a true mercantilism justification. Kinda, we finish that Google's demo of its own accumulation could plausibly be viewed as an improvement in the coverall degree of Google's investigate product."

As for allegations that Google manipulates its look algorithms to modification competing vertical websites, the FTC said there was skimpy evidence, noting that universal hunting typewrite results can "plausibly be viewed as an betterment in the gross quality of Google's search results."

In collimation with the annunciation of the Fitch's findings, David Conundrum, Google's Elder Vice Chairman and Boss Ineligible Mariner, via a journal base, declared two quantity changes:

Websites can opt out of having their knowledge (e.g., reviews) appear on Google Shopping, Flights, Hotel, Advisor, and Google+ Topical.
Advertisers can Solon easily use AdWords run aggregation in challenger third-party ad platforms via the AdWords API.

This outcome isn't exactly surprising. In latterly Nov, we rumored that the FTC was considering dropping the just sufferer because it couldn't experience evidence of consumer hurt.

One opposite region of Google's line practices low analyze by the FTC was Google's use of patents. Google allegedly "reneged on its GRAND [sportsmanlike, rational and non-discriminatory] commitments and pursued - or threatened to search - injunctions against companies that poverty to use [Motorola Mobility's] standard-essential patents in their devices and were willing to authorize them on GRAND damage."

As a finish, the FTC declared that "Google has agreed to a React Ordination that prohibits it from hunt injunctions against a selection licensee, either in Yankee court or at the ITC, to interrupt the use of any standard-essential patents that the companionship has previously committed to clear on GRAND status."
FTC:,Google,Demoting,Rankings,of,Competing,Perpendicular,Websites,is,Justifiable

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